Expert Freelance German Translator Specialising in Food Retail Marketing

Expertise in Grocery Retailing

Translation of food-retail related topics with a special emphasis on the grocery retail trade:

Sales and distribution of fast-moving consumer goods (FMCGs: food & non-food products), including body care and cosmetic products, consumer goods marketing, brand management, marketing management, trade marketing by branded goods manufacturers, trade promotions, market research, negotiation training and negotiation techniques for the field sales force, shopper marketing, consumer behaviour, consumer insight / shopper insight, retail marketing (i.e. marketing by food retailers), private label, category management (CM), new product introduction (NPI) and promotions planning for branded goods, POS marketing (in-store marketing), POS promotions (point-of-sale promotions) and their roll-out, promotional activities, store layout, product presentation, visual merchandising (VM), retail management, retail store formats / grocery formats such as discount stores and full-line self-service grocery stores (convenience stores, supermarkets, superstores, hypermarkets and similar large-scale grocery retail formats), training courses for employees of retail chains (food retail trade), inventory control systems, retail logistics / distribution logistics, supply chain management (SCM), Efficient Consumer Response (ECR) including cross-docking and roll-cage sequencing (RCS), Collaborative Planning, Forecasting and Replenishment (CPRF), store location analyses for food multiples, based on the catchment areas of their respective stores.